One of the few household names associated with fashion, Louis Vuitton, has created a collection which celebrates its long history and its unique products, named LV Icons. The collection features 40 classic, timeless and seasonless items, including washed denim jeans with prices ranging between $635 and $785, crew-neck knitwear with price tags of between $325 and $725, a lightweight two-piece woolen travel suit costing $2,650 for the jacket and $800 for the trousers, and a nylon trench coat with a leather trim and Damier-printed lining which is packable and carries a price tag of $2,810.
The collection will be sold all year round and also includes accessories such as the brand’s soft briefcase Porte-Documents Voyage, a model inspired by a travel bag that Louis Vuitton designed in the 1930s. The briefcase comes in a variety of colours and sells for $4,300. Although it is seasonless, the collection will be refreshed with new fabrics and colours every season.
Last year the brand also released a women’s LV Icons line which was inspired by Modernist architect, furniture designer and photographer Charlotte Perriand. The collection includes 16 classic looks combining style and functionality.
Earlier this month the fashion house announced the launch of a new colour addition to its palette – Damier Cobalt. It can be seen on a series of men’s accessories, from travel bags to smaller bags and leather products, and will be available in shops from February. For now, products in the new colour can be purchased online.
Louis Vuitton a Lifetime of Excellence.
The Louis Vuitton label was founded by Vuitton in 1854 on Rue Neuve des Capucines in Paris, France. Louis Vuitton had observed that the HJ Cave Osilite trunk could be easily stacked and in 1858, Vuitton introduced his flat-bottom trunks with trianon canvas, making them lightweight and airtight. Before the introduction of Vuitton’s trunks, rounded-top trunks were used, generally to promote water run off, and thus could not be stacked. It was Vuitton’s, Gray Trianon canvas flat trunk that allowed the ability to stack with ease for voyages. Many other luggage makers imitated LV’s style and design.
In 1857, the company participated in the Universal Exhibition Paris. To protect against the duplication of his look, Vuitton changed the Trianon design to a beige and brown stripes design in 1876. By 1885, the company opened its first store in London on Oxford Street. Soon thereafter, due to the continuing imitation of his look, in 1888, Vuitton created the Damier Canvas pattern, which bore a logo that reads “marque L. Vuitton déposée”, which translates into “L. Vuitton registered trademark”. In 1892, Louis Vuitton died, and the company’s management passed to his son.
After the death of his father, Georges Vuitton began a campaign to build the company into a worldwide corporation, exhibiting the company’s products at the Chicago Worlds Fair in 1893. In 1896, the company launched the signature Monogram Canvas and made the worldwide patents on it. Its graphic symbols, including quatrefoils and flowers (as well as the LV monogram), were based on the trend of using Japanese and Oriental designs in the late Victorian Era. The patents later proved to be successful in stopping counterfeiting. In this same year, Georges traveled to the United States, where he toured cities such as New York, Philadelphia, and Chicago, selling Vuitton products. In 1901, the Louis Vuitton Company introduced the Steamer Bag, a smaller piece of luggage designed to be kept inside Vuitton luggage trunks.
By 1913, the Louis Vuitton Building opened on the Champs-Elysees. It was the largest travel-goods store in the world at the time. Stores also opened in New York, Bombay, Washington, London, Alexandria, and Buenos Aires as World War I began. Afterwards, in 1930, the Keepall bag was introduced. During 1932, LV introduced the Noé bag. This bag was originally made for champagne vintners to transport bottles. Soon thereafter, the Louis Vuitton Speedy bag was introduced (both are still manufactured today). In 1936 Georges Vuitton died, and his son, Gaston-Louis Vuitton, assumed control of the company.
Louis Vuitton continue to produce the highest quality Luxury Products and remain current in every decade.