Interview with Dev Joshi, CEO of JMD Furniture

Interview with Dev Joshi, CEO of JMD Furniture

We are sharing our recent interview with Dev Joshi, CEO of JMD Furniture.


Pro Media Mag : First of all introduce yourself to our readers?
Dev Joshi : My name is Dev Joshi and I’m the owner and CEO of my family business, JMD Furniture. The company was named after our family motto, “Jai Mata Di” which is a Hindi expression that loosely translates to “give thanks to mother nature, the provider.”

Pro Media Mag : Who or what inspired you to get into furniture business?
Dev Joshi : Myself and several of my family members started working for a local furniture store right after high school. In the early 2000’s our local economy took a turn and the owner of the store where we worked was looking to sell. We made a decision to invest in ourselves and purchase his furniture store, immediately taking over his stock, client lists, and investing in a rebranding. We felt that a furniture store like JMD Furniture is a natural extension of our belief system and allows us to pay that spirit forward.

Pro Media Mag : What kind of furniture you normally deal in?
Dev Joshi : We deal with all sorts of furniture, but unlike most stores we also place a great deal of importance on how the furniture was made as well as the message it sends to consumers. We believe in sustainability and quality. We want to sell furniture that a family can use for decades rather than a fancy looking piece that may break down after a few years of light wear and tear.

That said, our most popular items are our living room sets; particularly our couches and love seats. I think that’s because America is shifting toward multi-generational households and the living room is the common area that brings these generations together. Our furniture helps to facilitate peaceful cohabitation.

Pro Media Mag : What makes JMD Furniture better than your competitors ?
Dev Joshi : I think what sets us apart is our commitment to our customers and our emphasis on responsible business practices. We don’t churn out particle board furniture and market it as luxury. What we do instead, is treat every customer with a great deal of respect and work with them to find the best pieces of furniture to fit their budget and style. These are the customers who will come back in the future and refer you to their friends and family.

Pro Media Mag : What kind of response have you received so far? Customers are giving positive feedback?
Dev Joshi : When we first started out, the economy had taken a turn and we were having a hard time making a profit. As time went on and we were able to research what was going right and what was going wrong, we realized that customer service was lacking under the previous ownership. We made an effort to change that, and the response has been fantastic. We’re now successfully operating in multiple locations and we frequently see multiple generations of a family returning to our stores for their furniture needs. There is no higher praise for a business than a consumer who choose to spend their time and money in your store.

Pro Media Mag : Any particular target you have set or any particular goal you want to achieve?
Dev Joshi : We are heavily eyeing future expansion. Our goal is to someday be a nationwide furniture chain and bring our customer-focused business model to families in every state. We’re well on our way, but we are making an effort to prioritize slow and measured expansion.

Pro Media Mag : Anything else you would like to share with our readers?
Dev Joshi : Any readers who are curious about us as a company or our furniture are welcome to come by one of our stores and ask us more, or check our JMD Furniture LinkedIn profile for a full overview of our history.

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