“I wanted to work for myself. I didn’t want to be beholden to a company that can turn around and let you go at anytime. So I got to a point of where I wanted to strive to be an entrepreneur and have my own. That drive allowed me to turn a skill I learned long ago into a flourishing business.”
These are the words of a very successful entrepreneur Reema Khan, Founder & CEO of s.h.a.p.e.s Brow Bar. Since opening of her first bar in 2004, s.h.a.p.e.s has grown to over 85 locations across the US now. She utilized her brow threading skills to the extent no body could have imagined. Becoming one of most successful female entrepreneurs in beauty industry.
“There is tremendous potential in this industry,” Reema adds. “Threading is still in its infancy. Only about 10 percent of potential customers are using threading. But the number is growing all the time. We’ve developed a niche concept that’s an amazing business opportunity.”
s.h.a.p.e.s. Brow Bars are the pioneers of brow threading. Equipped with great brow shaping techniques, an affordable price point, and a developing demand, s.h.a.p.e.s.
Checkout : s.h.a.p.e.s. Brow Bar website
Brow Bar set forth the next level of beauty Presently with over 85 s.h.a.p.e.s. Brow Bar locations nationwide and continual rapid growth, now Reema Khan is unveiling her next innovation – RMLA Makeover Bar. Out of the need to celebrate the transformative power of the MAKEOVER, RMLA was conceived. RMLA is the beauty transformation destination where artists affectionately connect with women, where beauty is deciphered to help women realize their best selves and where the hard sale is tossed to the side for the ultimate makeover experience. Each RMLA Makeover Bar is a not just a store with products galore, it is a buying journey where creativity thrives and boldness is embraced.
See also : RMLA Makeover Bar
Reema Khan’s tremendous abilities and business management skills are also visible in the franchise system for s.h.a.p.e.s. Brow Bars she has developed. The company provides complete startup support, incorporating assistance in selecting the right mall location, a confidential operational and systems manual, marketing support and branding promotions, plus access to a “corporate brand bank” that includes a grand-opening campaign. The company also assists with guidance in hiring, staffing and training as well as IT support. Visits from field support representatives are part of the package, plus meetings, teleconferences and workshops that are held “to keep our franchisees informed and ahead of market needs. Franchisees also receive a state-of-the-art computer system and software application designed for franchisees of the Shapes concept. And a listing on the company’s main website, as well as marketing support and branding promotions throughout the year.
Talking about her inspiration in life Reema says ,“I have to say my mother is and will always be my first inspiration. Then of course, the multitude of women that trained me in the art of threading. And lastly, the multitude of makeup and brow artists I work and associate with give a boost to my deep-seeded passion for beauty.”
Reema Khan, while having her hands full with her growing business also loves spending time with her two sons and husband and offering ways to help female immigrants and local women by empowering them and giving them a platform to help them grow monetarily and build a new self confidence that really shines through the success of her brand.
Being a women entrepreneur she has got tremendous achievements in her life. The way she is progressing, managing and expanding her business is inspiring for the girls who want to make their own name by using the skills they got. But surely they will need to be talented, ambitious and self-motivated like Reema Khan, that’s a rarity.