Think starting a business is easy? Think again. Furkat Kasimov’s new book, Don’t Do This: A Guide to Business Survival, is here to set things straight.
This isn’t your usual feel-good business guide. Kasimov skips the fluff. Instead, he shares over 150 real-life mistakes from actual businesses. Each example is short, clear, and useful. He tells you exactly what went wrong and why. Then, he gives you simple ways to avoid making the same mistakes.
Don’t Do This covers all the bases. You’ll find quick tips on everything from handling money to managing people. Wondering if your marketing plan might flop? This book has a checklist for that. Unsure if your leadership style is effective? There’s a section for that, too.
Kasimov has a direct approach. He doesn’t sugarcoat. Instead, he shows how easy it is to mess things up. He also shows how simple it can be to stay on track. The examples come straight from real companies. Some you’ve heard of, others not so much. All made mistakes worth learning from.
This guide works whether you’re brand new or have been in business for years. Even managers looking to sharpen their skills will find something useful here. The lessons apply across industries. They help you spot trouble before it starts. Kasimov teaches you to build success from someone else’s failure.
The tone of the book is friendly but honest. Kasimov treats readers like smart adults. He assumes you already know starting a business is hard. He just wants to make sure you don’t make it harder than it needs to be.
Don’t Do This: A Guide to Business Survival isn’t about promising quick riches or overnight success. It’s about making sure your business doesn’t end up as another cautionary tale. Kasimov believes anyone can succeed in business. They just need to know what to avoid.
Think of this book as your new business partner.
If you’ve ever said, “I wish someone had warned me about that,” this is the book for you. Kasimov has done the hard work of collecting those warnings. All you have to do is read them and follow through.
So, before diving headfirst into your next venture, grab a copy of Don’t Do This. Let someone else’s mistakes guide your path. After all, learning from others is cheaper and way less painful than learning from your own.
